I had the pleasure of working on this spot for Amazon with Untold Studios. I created the design frames below visualizing the mood, environment, and spent time on R&D on the lighting VFX.
Initial lighting and set design frames illustrating the warmth of the lighting that fills the room and bringing focus to (at this point) placeholder box.
More exploration of the the textures and environment that bring the room to life. The amazon box was very important to the client so as the project evolved the box did as well from placeholder to a final hero box.
I got to help work on R&D for the light VFX that bursts out of the box. I worked to concept various methods to create an exciting burst of light representing all of the content pouring out of the Amazon box.
A look into the box revealing the content that Amazon Prime offers, these early concepts helped us visualize the framing of the content surrounded by the light VFX.
Frames from the final delivery fully realized by Ed Brown and Charlie Proctor.
CREDITS
Brand
Brand: Amazon
Senior Producer: Liam Bendell
Post Production Lead: Andrea Bellini
EU Creative Director: Emilio Pastore
Creative Team: Tessa Noble & Javed Jasani
Senior Producer: Liam Bendell
Post Production Lead: Andrea Bellini
EU Creative Director: Emilio Pastore
Creative Team: Tessa Noble & Javed Jasani
Production Company
Production Company: Untold Studios
Director: FILFURY
HoP: Mariel Sands
Executive Producer: Tanya Ferguson
Senior Producer: Nicky Maser
Art Director: Kaya Thomas
Design: Cristopher VanNordstrand
Animation: Ed Brown, Charlie Proctor
Director: FILFURY
HoP: Mariel Sands
Executive Producer: Tanya Ferguson
Senior Producer: Nicky Maser
Art Director: Kaya Thomas
Design: Cristopher VanNordstrand
Animation: Ed Brown, Charlie Proctor
Sound
Beacon Street
THANK YOU!
